Daily Archives: April 19, 2008

Hype Cycles

I ran across this term hype cycle for the first time in a column, “The XML Strategist,” in the April edition of Intercom, STC‘s magazine.  The Gartner’s hype cycle looks like this one from Global PR Blog Week:

Gartner\'s hype cycle

When I first saw the image in the column, I started wondering where different technology I use is in the cycle.  In the following chart from a Gartner press release, it looks like Web 2.0 was peaking in 2006 and wikis were entering the trough of disillusionment.

 2006 Hype Cycle for Emergine Technologies

In August of 2007, Neville Hobson reported that according to Gartner‘s research chief, Second Life was “moving into a phase of disillusionment.”